The valley of Moraira has no hint of towering hotels and apartment blocks, due to very strict planning controls, and the luscious green countryside is just dotted with whitewashed independent luxury villas and low-rise 'pueblo-style' apartment complexes mingling with pine woods and cultivated vine terraces and orange groves, providing an idyllic setting for those wanting total peace and privacy.
The area remains exclusively for villa owners and individuals who prefer and enjoy the independent holiday with home-from-home comforts, as opposed to the package type. The town has pleasantly grown from a small fishing village to an attractive holiday resort retaining its considerable charm that attracts visitors from all over Europe. It has an impressive marina, excellent variety of local shops, weekly open markets, supermarkets as Lidl or Aldi, harbour-side fish restaurants and bars still retaining their Spanish character.
Local leisure facilities include 3 large Golf courses-golf club San Jaime- golf club Javea-golf club La Sella, tennis, football, squash, all water sports, boat hire and trips, horse-riding and go-kart racing. There are also many places of interest to visit on day excursions, apart from the other coastal resorts of Javea, Calpe, Denia, Altea, Benidorm, Villajoyosa and Alicante there is also the spectacular scenery to see inland including the wonderful mountain-top fortress of Guadalest, the Vergel Safari Park near Denia and Europe's largest palm forest at Elche.
In fact the whole area is ideal for those who enjoy walking, cycling or climbing. Just 45 minutes drive away are the lively resort of Benidorm, Terra Mitica (Spain's answer to Disneyland) and Aqualandia Water Park. There are numerous Fiestas held in this region throughout the year with specific ones held in April, June, July and November in Moraira.